The nation's largest grocer is giving the brand a more modern and colorful spin as other retailers invest in private label.

The retailer's roughly 10,000 Great Value products will begin appearing in new packaging in May, with a full rollout taking 18 to 24 months ...

April 15 (Reuters) - Walmart said on Wednesday it is redesigning its private-label brand "Great Value" as price-conscious shoppers increasingly opt for cheaper store-brand products. * The redesign of ...

Walmart is redesigning the packaging for its 33-year-old private-label brand, Great Value. The redesign will affect nearly 10,000 products over the next two years, but the quality and taste will ...

Walmart's Great Value brand is getting its first major logo and packaging redesign in 10 years, impacting nearly 10,000 items.

Walmart is redesigning the packaging of its Great Value store brand to help customers instantly spot whether that bag of spicy chips is gluten free or how much protein is packed in its chicken nuggets ...

Walmart will redesign its flagship private-label brand, Great Value, marking its first full brand refresh in more than a decade. The retailer on Wednesday said the rebrand reflects its ongoing ...

Apr 20, 2026, 6:25am PDT Updated: Apr 20, 2026, 7:30am PDT Walmart Inc. Key features of the new design include consistent placement of nutrition information and benefit claims, and a cohesive, modern ...

Walmart is redesigning its Great Value brand across nearly 10,000 items with modern packaging and clearer labeling in its biggest overhaul ever.