Walmart's Great Value brand, which includes about 10,000 items from milk to frozen chicken nuggets, will get a new look. Starting this May, shoppers will see snacks, cereals and other items from the ...

Walmart is giving one of its most recognizable brands a fresh look for the first time in more than a decade. The retail giant announced Wednesday that it is rolling out a sweeping redesign of its ...

The retailer's roughly 10,000 Great Value products will begin appearing in new packaging in May, with a full rollout taking 18 to 24 months ...

Walmart's Great Value brand is getting its first major logo and packaging redesign in 10 years, impacting nearly 10,000 items.

Walmart is redesigning the packaging for its 33-year-old private-label brand, Great Value. The redesign will affect nearly 10,000 products over the next two years, but the quality and taste will ...

A smart brand refresh builds trust, attracts new customers, and keeps loyal ones. Learn how to modernize your brand without ...

Walmart is redesigning the packaging of its Great Value store brand to help customers instantly spot whether that bag of spicy chips is gluten free or how much protein is packed in its chicken nuggets ...