Apple Music's Super Bowl halftime show featuring Bad Bunny, however, averaged 128.2 million viewers between 8:15-8:30 p.m. ET, Nielsen said.
Nearly 125 million U.S. viewers tuned in to watch the Seattle Seahawks crush the New England Patriots in Sunday's Super Bowl.
A look at Super Bowl LX by the numbers —records set, top ads, cost per viewer over the decades and the Bad Bunny effect.
Seahawks-Patriots is Most-Watched Show in History of NBC, Which Celebrates 100 Years in 2026 Apple Music Super Bowl LX Halftime Show Featuring Global Superstar Bad Bunny Generates Over 4 Billion ...
Super Bowl LX, the championship National Football League (NFL) game played on Sunday, managed to attract just under 125 million viewers across NBC, Telemundo and other platforms — a respectable number ...
Super Bowl LX ratings are in; for 2026, the telecast attracted 125.6 million viewers on NBC, Telemundo and Peacock.
Nearly 125 million people watched the game, and Bad Bunny's halftime show drew 128 million.
Super Bowl LX draws a favorable number Super Bowl LX peaked at 137.8 million viewers in the second quarter, marking the highest-peak in U.S. TV history. The halftime show starring Bad Bunny also drew ...
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