A New York law now requires AI-generated ads to carry clear disclosure labels, with fines up to $5,000 for repeat violations of the new regulation.

Marketers expect New York is a first mover and that disclosure may be a common practice soon. “My hope is that this is a table-setter that increases transparency,” one exec told us.

NEW YORK (PIX11) — A new law that mandates the disclosure of artificial intelligence in New York is now in effect. Gov. Kathy Hochul said this is the first-in-the-nation law to boost AI transparency ...

New York has implemented a law requiring advertisements featuring AI-generated people to clearly label them as “synthetic performers.” ...

As of June 9, 2026, New York requires certain advertisements that use artificial intelligence-generated human performers to include a ...

A new law here in New York state focusing on artificial intelligence disclosures on television is now in effect. Legislation signed by Governor Kathy Hochul will now mandate anyone who creates ...

New York has begun enforcing a first-of-its-kind law requiring ads that use AI-generated people to clearly disclose synthetic performers, boosting transparency and consumer trust.